In 1984 PROLITE Sports was born and an industry was turned upside down.
And so began the production of the very first composite pickleball paddle. The paddle was the first of its kind – an innovation that revolutionized the sport of pickleball and the industry. While our original company name has changed from the ULTRA-LITE Paddle Co. to PROLITE Sports, the steadfast commitment to building innovative products made from the finest materials around has remained the same.

 

PROLITE is a family owned business, led by owner, Neil Friedenberg – himself a 5.0 player. We manufacture pickleball paddles and other products along the scenic shores of Lake Michigan in Port Washington and Milwaukee, Wisconsin. A strong dedication to the sport and a solid Midwestern work ethic were founding principles that continue to drive our growth forward.

 

At PROLITE, our goals are crystal clear; produce paddles geared for a variety of player types, made from the best, most durable materials available, supported by stellar customer service, and backed with a solid warranty and distinct identity. PROLITE never backs down from being different. In fact, we embrace it. The “Be a leader, not a follower” mentality is embedded in every ounce of our identity and it shows in the distinct feel and look of our PROLITE line of products starting with pickleball paddles.

 

As true ambassadors of the sport we love most, PROLITE gives back to its community in a number of ways. We teach the sport at all levels including numerous free clinics, are proud sponsors of many grassroots clubs across the United States, back dozens of smaller regional and state tournaments, help grow the sport internationally, and donate gear to schools, veterans programs, and worthy causes such as Alzheimer’s research and breast cancer awareness.

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